At We R Memory Keepers, our passion is empowering crafters and DIYers to easily make beautiful, personalized creations. For over 15 years, we’ve been dedicated to developing innovative tools that make papercrafting, scrapbooking, card making, jewelry making, mixed media, and more accessible and fun for everyone.
Our Story
We R Memory Keepers was founded in 2003 by a group of crafting enthusiasts who saw an opportunity to improve the papercrafting experience. At the time, many of the tools available were bulky, messy, or required a steep learning curve. We set out to change that by focusing on product design and innovation.
Our first product was the Crop-A-Dile, an easy-to-use hole punch that allowed scrapbookers to quickly add eyelets to their pages. It was an instant hit, and we knew we were on to something.
Next came tools like the Spin It craft carousel, Sizzix die cutting machines, and the popular Cinch binding system. With every new product, our goal was the same: empower crafters by making complex techniques simple.
Over the years, we’ve continued building out our family of scrapbooking, cardmaking, and papercrafting brands:
- We R Memory Keepers – Our flagship brand of crafting tools and accessories
- Pink Paislee – Scrapbook paper, embellishments, storage, and more
- Heidi Swapp – Modern DIY papercrafting supplies
- Tim Holtz – Distinctive stamps, dies, stencils, and embellishments
As our lineup has grown, so has our team. Today over 100 passionate employees work at our headquarters in Utah, dreaming up innovative products to inspire crafters and makers everywhere. Our global community now spans over 60 countries.
At our core, we’re still a company of crafters serving crafters. Our team personally tests out every tool until it meets our standards of empowering creativity with simplicity. We continually explore fresh crafting trends and techniques so we can offer products that excite both novice and advanced makers.
We R Memory Keepers has come a long way, but our commitment to the crafting community remains as strong as ever.
Our Products
With a catalog of over 2,000 products, we offer something for every craft and project. Here’s a look at some of our most popular tools and accessories:
Papercrafting
- Punch Boards – Create custom shapes, envelopes, boxes, and more with punch board guides
- Typecasts – Vintage inspired typewriter dies for titles, sentiments, and journaling
- Photo Sleeves – Acid-free sleeves to safely store scrapbook photos
- Misters – Fine mist bottles for applying ink, water, and other media
- Die Cutting – Cut shapes and textures using steel dies and embossing folders
Bookbinding
- Cinch Binding System – Quickly bind scrapbooks, albums, and notebooks
- Book Rings – Durable book rings for binding chunky albums
- Book Clips – Decorative removable clips to temporarily hold book pages
Jewelry Making
- Bead Landing – Premium beads, findings, and jewelry components
- Jewelry Presses – Presses to flatten and finish metal clay creations
- Jewelry Hammers – Specialized hammers for metal working techniques
Mixed Media
- Gel Press – Gel plate for color mixing and textured prints
- Stencil Girl – High quality reusable stencils for adding patterns
- Dina Wakley Media – Unique paints, mediums, and markers for art journaling
Paper Trimming
- Trimmers – Rotary trimmers for precise straight lines and angles
- Spin & Trim – Circular trimmer for fussy cutting and Trimming circles
And much more! From adhesive runners and washi tape to stamp presses and craft mats, we offer a full range of supplies for your projects.
No matter your skill level or crafting style, our products are designed to ignite your creativity while still being easy to use. We handle the tricky techniques so you can focus on making memorable projects.
Design Innovation
Simplicity through design is at the heart of our brand. We’re continuously refining our products to remove obstacles standing between crafters and the joy of creating.
Here are a few highlights of our design-first approach:
- Crop-A-Dile – Our corner punch reinvented eyelet setting with an easy squeeze-and-punch motion. No more hammering!
- Typecast Typewriter Dies – Modern metal dies allow anyone to create the look of vintage typed text, without tracking down an antique typewriter.
- Spin It – This rotating carousel handles positioning and adherence when gluing small items, eliminating messy fingers and sticking points.
- Foil Quill – With an electric pen dispenser, foil application is cleaner and more consistent than traditional foil rub-ons.
Our talented product developers are always brainstorming ways to introduce new innovations that solve pain points for crafters. We regularly apply for patents to protect our ideas and maintain our reputation as a leader in crafting technology.
We also listen closely to feedback from our customers. Hearing your product reviews and ideas inspires our team and helps us continue enhancing our tools. Please feel free to reach out any time with suggestions!
Our Community
You create the We R Memory Keepers community. Without your projects, ideas, and passion for crafting, we would just be another company. But as a community, we lift each other up, inspire new creations, and share in the rewards that come from making.
Here are some of the ways you can get involved with our crafting community:
Customer Gallery
Proudly show off your projects in our online Customer Gallery! Seeing the incredible ways you use our products is endlessly motivating for us.
Social Media
Follow along and join the conversation on Facebook, Instagram, YouTube and Pinterest. We love highlighting maker stories and studio tours!
Newsletter
Get crafting inspiration delivered to your inbox by signing up for our email newsletter. We share upcoming product releases, videos, projects, and more.
Events
Look out for We R Memory Keepers booths at papercrafting expos and conventions across the United States. Our staff loves chatting with the community about upcoming trends.
Reviews
We look forward to reading your product feedback on our website and across crafting sites. Your reviews guide our decisions and help other crafters pick the best tools.
Ambassadors
Our talented brand ambassadors demonstrate products and share projects on their blogs and social channels. Follow along for daily craft inspo!
When you support We R Memory Keepers, you’re supporting a company that cares deeply about the crafting community. We can’t wait to see what you make with our products!
Our Future
As long as you keep crafting, we’ll keep innovating!
Here’s what you can look forward to from We R Memory Keepers:
- New Product Releases – We’re continually expanding our family of brands and developing fresh tools to spark creativity.
- Product Improvements – Based on your feedback, we’ll keep refining products to better meet your needs as a maker.
- Online Education – Find tips, tricks, and project tutorials on our blogs, social media, and YouTube channel. We want to inspire you and expand your skills!
- Vibrant Community – Together we’ll keep growing an empowered, supportive community of crafters. The future is bright when we craft together!
Thank you for being part of the We R Memory Keepers story. We can’t wait to see the amazing projects, memories, and handmade moments you create with our products. Keep crafting!